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Social Listening & Campaign Optimization

Marketing

Goal: Monitor brand mentions and optimize campaigns based on sentiment analysis

Workflow for monitoring brand reputation and optimizing marketing campaigns.

Workflow Steps

1

Brand Monitoring

AI tracks mentions across web/social

Tools Used:

HubSpot AI
2

Sentiment Analysis

AI assesses positive/negative reaction

Tools Used:

HubSpot AI
3

Audience Segmentation

Splits audience by behavior/interests

Tools Used:

HubSpot AISalesforce Einstein
4

Ad Optimization

Refines creative/targeting in real time

Tools Used:

Albert AIAdext AI
5

Reporting

Shares daily/weekly campaign analytics

Tools Used:

Tableau AILooker AI
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